About Us
About Us
Gadu Surf is a proudly Aboriginal-owned surf brand rooted in the spirit of the ocean and our rich cultural heritage. Gadu Surf draws its name from the Dhurga word for "ocean," embodying a deep connection to the saltwater and the timeless wisdom of sea country.
Our brand blends tradition and innovation, honoring the knowledge and practices of our ancestors while promoting sustainability and ocean conservation. Through our unique designs and initiatives, we celebrate the beauty of the sea, the land, and the stories that connect them.
Gadu Surf is more than a brand—it's a movement. By incorporating traditional knowledge into modern surf culture, we aim to inspire a profound connection to the ocean and a shared responsibility to protect it for future generations.
Vision
To inspire a world where traditional knowledge and innovative practices unite to celebrate, protect, and sustain our oceans, creating a connection between people, culture, and sea country.
Mission
Our mission is to:
-
Promote awareness and education about Aboriginal culture ocean conservation, traditional practices, and the significance of sea country.
-
Community led ocean conservation projects through sustainable products and initiatives that inspire care for the environment.
-
Empower communities by creating opportunities for collaboration, learning, and cultural exchange.
-
Design products that reflect respect for culture, the ocean, and the natural beauty of sea country, encouraging a joyful and meaningful connection to the surf lifestyle.